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Dallas-based and Three Day Rule, a personalized matchmaking service based in Los Angeles, will announce on Tuesday a partnership that gets Match into high-dollar matchmaking terrain while giving Three Day Rule money to expand and direct marketing to Match members.

The deal makes Match the second traditional dating site this year to target a segment of daters either disillusioned with online dating or who want to be more discreet.

The site e Harmony launched e H with its own matchmakers in January."They've got very significant market shares.

Between them, they own the industry, and where do they go from there? "They have two problems — a limited number of people left to reach and a limited price point."Matchmaking has exploded in the past few years.

Matchmaking service costs for both are in the thousands.

gets a cut from each customer at Three Day Rule, says Sam Yagan, CEO of the Match Group, which oversees Three Day Rule founder Talia Goldstein says Match approached her company last fall.

"After asking around, I decided to use a Toronto-based service called Six Degrees Introductions founded by self-proclaimed matchmaker Julie Ritchie.

Dates that made me cringe in the moment—and then continue to cringe for days afterward.

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Janis Spindel, a New York City matchmaker for more than 20 years, says this latest move doesn't mean these websites can offer the same kind of expertise.

For her, that includes criminal background checks, credit checks, matching cultural upbringing and psychological testing if needed."I personally meet everyone I match.Three Day Rule — whose handful of matchmakers serve New York, Los Angeles, Chicago and San Francisco — plans to add more matchmakers and the cities of Dallas, Boston and Washington by the end of the year.


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